Technidyne Corportation
Technidyne Website Design and Development
Technidyne Corporation manufactures the highest-quality instrumentation for the precise measurement and control of the optical, surface and physical properties of paper . The company has earned an international reputation for excellence in products, service, and support; and have also gained a reputation for being the leading optical properties measurement supplier dedicated to the pulp and paper industry.
Living Up to the Challenge
Technidyne is proud of their heritage, they do whatever it takes to establish and maintain the confidence of their customers. That's why designing and building a new site from the ground up was such an important challenge, but Content-1 was ready to meet that challenge head-on.
Instruments are everything...
If you can find them.
Developing multiple ways to access products was very important because different customers search in different ways. Through the use of drop-downs we accommodated customers allowing them to find instruments by Test Property, Automated Testing, and Test Application.
We didn't just tell the Technidyne story, we gave visitors the tools they need
The Technidyne site was planned to consider the visitor's point of view from the beginning. We wanted the user experience to be engaging allowing them to decide how they wanted to access our products based on their needs, not our assumptions. We also provided tools that visitors can use to download literature, discover instrument calibration standards, request information about individual products and to get support fast.
Billboards placed in our own digital real estate
Many of the page footers on the site developed into "billboard" opportunities to provide information about upgrading from legacy instruments, or to tell a story about additional testing provided by multi-functional instruments and to promote the industry reputation that Technidyne has for quality, consistency, service and support.
Content is king, so give them what they're looking for.
Videos, blog posts, services, request forms, calibration, social media integration, all work together on the new site. It's all reenforced with an SEO plan that makes content very searchable driving industry traffic we want to the information our target audience needs.
45th Anniversary
Videos, blog posts, services, request forms, calibration, social media integration, all work together on the new site. It's all reenforced with an SEO plan that makes content very searchable driving industry traffic we want to the information our target audience needs.