Why Direct Mail Marketing is Making a Comeback

October 8, 2019

As marketers, we’re always looking for the next big way to reach the right audiences. We make use of email, search ads, geofencing, social media, apps, and whatever method we can get our hands on. Thanks to the internet, there seems to be a million new ways to reach the right audiences. It’s true, digital marketing has become the de facto means of modern marketing. With the internet allowing anyone to take marketing into their own hands, the digital marketing sphere has become highly saturated, and, in turn, highly competitive. These days, even great copy, impeccable design, and the right messaging won’t necessarily be enough to make someone engage in your digital marketing. So, how can you make your marketing stand out? Maybe the answer is in the past. 

 

Direct mail was once a dominant fixture in marketing. And yes, you’re right—no one sends mail anymore. And that’s exactly why direct mail marketing is becoming relevant again. 

 

The Downfalls of Digital

It’s true, email marketing has a pretty high ROI, and digital marketers would be foolish not to take advantage of this. But this comes with a price. People’s inboxes are filling up faster than ever. People are saturated with emails. Your email is competing for attention, and it’s going to be pretty easy to get lost in a sea of emails the average person receives daily. And, by nature, the emails you send out will likely be checked by an audience on-the-go. This is just another reason your email won’t receive full attention. 

 

The Beauty of Direct Mail  

When it comes to the old standby, there’s a lot less competition. The volume of mail an average person receives has decreased drastically over recent years. Since people are receiving less and less mail, the pieces of mail they do get are much more likely to stand out. Building on this, the act of checking and receiving mail provides a tangible experience that’s completely different from the action of checking an email. The act of receiving mail inherently forces the recipient to see and consider the content of the marketing piece. 

 

Direct mail marketing also affords the opportunity for marketers to expand upon their message. Email marketing requires the message to be short, concise, and focused on getting the recipient’s attention in the first place. This can create difficulties for consumers and marketers alike. Direct mail generally allows for wider parameters with a greater space to expand upon your message. 

 

Let’s Get Started

With all that being said, digital marketing is still critically essential. But, if you want to make the most of your marketing, you’ll have to have some variety in your approach. Using both digital and direct mail gives you the chance to make the most of your business’s marketing efforts.

Are you looking for direct mail marketing in Louisville, KY? Whether it’s email or snail mail, Content-1 has what it takes to set your marketing apart. Contact us today

 

 

 

 

 

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