While the app may not see the same growth it sawin 2020, it doesn’t seem like it’s slowing down anytime soon. TikTok reached one billion monthly actice users in September 2021. The company has also been investing in developing its ad platform, making it easier for brands and businesses to create a presence on the network.
Some TikTok stats that stand out include:
69% of US teens are on TikTok
90% of users log in every day
TikTok users spend an average of 89 minutes a day on the app
Additionally, the company claimed that 47% of users have “bought something seen on TikTok” and that 67% “agree that TikTok inspired them to shop even when they weren’t looking to do so.”
Given this growth and usage, it would be wise for businesses to take a closer look at TikTok, especially if they serve a younger audience. To learn more about how to use TikTok for your business and how this powerful platform might influence your social media strategy, contact Content-1 today.