Video content has exploded onto the internet scene. People are consuming billions of videos every year and when it comes to engagement, video is the delivery system that out-ranks all other forms of online media. Naturally you want your video to be seen, so the SEO strategy you use for your videos must be as effective as possible. Content-1 provides the following advice to get the most out or your video SEO strategy.
Video SEO
If you are not using YouTube and other video sharing sites in order to promote your business, you are doing it wrong. There are all kinds of tips and tricks for getting video on the internet, but the general rule of thumb is to do as much as you can to be visible and enticing. Add a short video to your website to answer questions people might have about your product or service, upload relevant product and company videos, create a live event and post it, or make videos that answer questions people might have about your products. Just like SEO, video marketing is ever changing. Video will be a key component of your SEO strategy so you want to stay up to date on the latest techniques and tools.
Keyword Research
The number one factor for ranking well for videos is having search engine friendly titles, descriptions and tags. It's good practice to read through a few sample titles and descriptions to get a feel for the keywords that will be used. Getting great content for titles and descriptions is critical, as these two elements have a tremendous amount of weight in how people consume the video. Also, find out what other similar videos are ranking for and try to compete on the same topic or different but related topics. If you are looking for a good website that can serve as a resource for title and description keyword research, check out ToolBuddy.
Video Metadata
Metadata is important because it describes what is being talked about in your video and helps Google's algorithm to understand what is being talked about as well. Thus, it has a strong impact on how high in the Search Engine Results Pages (SERPs - Google's response to a user's search query) your video is getting. There are many ways to use video meta-data, and it is important to create a video meta-data sheet. It's a great idea to gather together all the relevant metadata, and a checklist. Also remember that people using search engines will also be familiar with it, so make sure that all the right details are listed. The more details you can include the higher your video will be ranked. Profile Banners Since profile banners are one of the most important SEO elements, they must be created with high quality images that can be used without much effort.
Video SEO Checklist
Make sure your videos are actually engaging. Are your videos well-produced? The best videos won't even make the average person stop and watch. It's the ones that have all the bells and whistles that pull them in. Watch your audience for major cues that they want to engage. For example, make sure to only upload videos when they're very specific. Try not to rely on keywords to grab their attention. Instead, think about engagement and "stickiness." Are your videos relevant to your audience? If your audience doesn't care for your brand, then the video won't do much to change that. It's better to focus on other metrics to measure your video's success. Examine your title and meta description.
Conclusion
This guide provided you with practical, easy-to-follow content, but there are more ways we can help you improve your video SEO. Contact Content-1 for more help to produce great content and SEO that gets the most out of your video strategy.