The 5 Reasons Your Business Needs Content Marketing
As businesses compete to get their fair share of attention online, a good content marketing program has become key to improving Search Engine Optimization, and presenting relevant information to customers in the right places at the right time. Here are five reasons why your business should be doing content marketing.
Reaching Your Target Audience
The most effective content marketing programs are those which are relevant to your target audience. Successful businesses such as Airbnb, Amazon, and The New York Times all have targeted audiences who appreciate their services, but others do not. For the latter, a better content marketing program can target audience segments that do not even know they want these products or services. What's more, if you create good content, some of your audience will return to you again and again. This means that your content marketing program will not only improve your audience reach, but also your overall conversion rate.
Positioning Your Business as an Industry Leader
Content marketing can help your business increase sales and brand awareness in your industry by presenting your business as a leader. No other company in your industry is as skilled as you are in your industry's specific needs. Create online content that gives people a solid understanding of what makes your business unique, so that potential customers can easily differentiate you from competitors. In short, customers will be able to recognize that your company is worth paying attention to, which will lead to more sales and conversions. Content marketing also lets you share the knowledge and skills you have acquired over the years, which will help other people who are interested in what you offer.
Building Trust With Your Customers
It's hard to maintain a good reputation when you're selling a product or service that isn't entirely authentic. Not only that, but many customers get turned off by the feeling that they're being duped by someone they don't know or trust. Content marketing offers businesses the opportunity to tell their story in a way that's relatable to customers. And when they do so, they become trustworthy, and approachable. A trust that is earned is far more than an image or a title that's broadcasted on social media, it's the feeling of realness. It's not bland, corporate jargon or an overly formal attitude, it's the candid nature of a real person who genuinely cares about their customers, and their relationships with them.
Building Credibility for Your Business
Did you know that over 90 percent of consumers won't do business with a company that is merely popular? Providing content that tells your customers why you deserve their trust will strengthen your credibility. As they read your content, you'll be showing them that you're an expert in your industry. Consumers today want the brand experience to be trustworthy. They won't do business with a company that isn't communicating the same honesty they do. If you want to build trust with your customers, offering content that's valuable and believable is a great place to start. Content that is trustworthy and credible will increase trust and raise awareness of your business.
Content Marketing Has Never Been More Important
The importance of content marketing has never been greater. With the increasing proliferation of social media, and the need for all businesses to be able to market online, it's clear that content marketing is an essential tool for any company wanting to grow their business and make an impact on their target audience. If your business is interested in joining the content marketing revolution, make sure to check out our website and read some of our resources for free, or contact Content-1 today to schedule some time to discuss your business and how we can help.