When it comes to business, your company’s branding and identity are critical to making the right impressions and building a reputation that lasts. And chances are if your business has been around for a while, style and aesthetic trends may have shifted quite a bit. If you’re reviewing your logo, branding, and web presence and find that it’s not emphasizing your company’s strengths and passions, it might be time for a new logo and updated branding.
Why is a Logo Important?
Your business’s logo may be the first impression a potential customer has of your business. This impression gives your audience an immediate insight into your company. An updated logo represents a company that is modern, professional, and savvy. A good logo will convey a strong sense of your company’s brand and goals. Your logo is a touchpoint between your business and its customers that can build loyalty and help you to establish a powerful brand identity.
Less is More
While it’s true that a logo should represent the range of your company’s missions and goals, your logo shouldn’t be overly complex. The simplest logos are the typically the ones that stand the test of time, like the iconic Nike or Apple logos.
Maybe you don’t need a completely new logo. Refreshing your logo is a great way to showcase your brand’s development while still taking advantage of your brand’s reputation. Updating your logo is an integral part of developing your brand, and most logos should be updated every few years in order to key into changing trends and styles.
Just like your storefront and customer service efforts, your logo creates an immediate impression for potential customers. Make sure it’s a good one. At Content-1, we understand what makes a great logo. If you’re a business in the Louisville, KY area looking for a logo redesign or branding refresh, our team has what it takes to deliver results that make a difference. Contact us today to get started.