While the goal of digital marketing typically always stays the same, the tools we use to reach those goals never stop changing. Since digital marketing is so fluid, it’s important to try to stay ahead of the curve. Here’s a few of the marketing trends you’ll probably be seeing in the New Year.
Marketing that Appeals to Gen Z
Marketers are starting to welcome the newest consumer group on the block, Generation Z. Gen Z consists of those born after the turn of the Millennium. Members of this generation are now entering the workforce en masse. According to research strategists, Generation Z will make up around 40% of consumers in 2020. Marketing geared toward Gen Z typically appeals to the generation’s values of authenticity, diversity, and the generation’s unique sense of humor.
Alternative Social Media Channels
Major social media platforms like Facebook and Twitter have seen steady declines in user growth, as well as declines in public opinion. While these platforms will still be indispensable marketing tools, alternative social media channels are growing. Platforms like Snapchat, Pinterest, and Reddit are becoming useful platforms for digital marketers, especially when marketing toward younger demographics.
Social Commerce
Shoppable posts eliminate the trouble of trying to get users to visit your site, allowing users to buy products directly through a social media post or ad. These posts create less steps for users, decreasing the chance of sales abandonment. Since more and more people are using social media to research their purchases and vet the brands they’re buying from, shoppable posts will become increasingly prevalent in 2020.
Further Growth of Social Influencer Marketing
While influencer marketing has been focused on celebrities in the past, the latest trends involve utilizing influencers with smaller, yet devoted fan bases. And authenticity matters more than ever when it comes to social media. According to research, 92 percent of people trust their peers over corporate advertising efforts when it comes to deciding which products to purchase. Influencer marketing will continue to be a powerful digital marketing tool in the New Year.
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