You can run all the pay-per-click ads, boosted posts, and Facebook ads you want, but if you don’t have a strong base of content to direct your audiences back to, your efforts will be pretty pointless. Content marketing is a gift that keeps on giving, and it doesn’t have to break your bank. Here are some tips on how to do content marketing on a tight budget.
Have a Strategy
Before a single word of content is written, you’ll need to have a strategy in place. Who are you writing for? What solution is your content offering? How will this content help to grow your business? You’ll need to be able to answer these questions before you can start producing content that makes a difference. If the content you’re producing is relevant to potential clients and your business goals, you’ll begin to see the rewards of content marketing.
Take Advantage of Well-Received Content
It’s important to pay attention to the content that’s well-received by your target audiences and use it to your advantage. Repurpose the content that does well into a video, an infographic, or use elements of it to create engaging social media posts. Repurposing well-received content into different formats will make sure all segments of your audience are satisfied. Those who may not have time to read a long-form article may be able to enjoy a podcast that covers the same subject on their way to work. Pretty soon, you’ll begin to understand which formats work best.
Pay Attention to your Audience
Your content marketing strategy should always be centered around one thing —your audience. If you don’t understand what your audience is looking for, you’re not going to produce content that engages them. It’s important to research the type of content your audience base is already engaging with. What do they want to learn? What are they sharing? What topics are they interested in? This is the first step to building an audience-focused content strategy. Otherwise, you’ll be wasting your time and money on content marketing that your audience won’t be willing to engage with.
How often should you be posting? The amount of content you can produce in a month without having to compromise quality.
Posting frequently is good. It can send you higher in the ranks and bring users to your website on a more frequent basis. But the actual key to sustainable and profitable content marketing is consistency. Posting well-written content on engaging topics is much preferable to daily posts that offer no value to your potential customers.
At Content-1, we understand how to market for businesses big and small, no matter the budget. If you’re interested in starting your digital marketing journey with content that makes a difference, we’re the right team for you. Contact us today to get started.