With Facebook’s updated algorithms, it’s become increasingly difficult for businesses to market on Facebook without using paid options. Unprompted organic content is very unlikely to be seen by anyone, including by the people who follow your page. Facebook has developed a number of paid options to help businesses succeed with their marketing on Facebook.
Chances are, if you’ve used Facebook, you’ve seen the “boost post” option. By paying the fee to boost the post, you’ll make your business’s posts appear higher on the feeds of consumers. Boosting posts is a very effective social media strategy for Facebook, especially for smaller businesses. Here are some tips to make sure you’re getting the most out of your strategy.
Have a Goal in Mind
First, you’ll have to figure out exactly what you want to promote about your business. Are you looking to increase brand awareness? Would you like to see an increase in brand engagement, such as shares, comments, or likes? Do you have a certain event or sales promotion coming up? Since you’re paying, it’s best to be strategic. Boosted posts should always be intentional and never run-of-the-mill. Having a specific end goal in mind will make sure your efforts are well spent.
Be as Specific as Possible
The post should also be structured around the audience you want to target. Facebook allows you to target the following areas:
People in your local area
Tailoring your content to who you’re targeting is key in order to run a successful boosted post. The information, messaging, and content should not only be relevant to your goals, but to the people who are set to see the post as well.
Use High-Quality Content
A boosted post may be the first thing many users see from your brand. It’s important to make a good first impression. If you have an established Facebook page, look back to see what posts typically perform the best, and, most importantly, which ones don’t. The content you feature in the post should be well written and any image or media you use should be of high quality.
Consider if Boosting your Post is the Best Option
Facebook offers several different ways to promote and advertise. While boosting a post is easy and is a guaranteed way for your marketing to gain traction, you should make sure it’s the right move to meet your specific goal at the time. If you’re trying to increase page likes for example, Facebook has a “Promote your Page” feature as well.
… Or let the team at Content-1 take care of it for you. At Content-1, we’re experts in helping small businesses start their digital marketing journeys. Contact Content-1 today to get started.