Getting your business’s web presence up to par is hard enough, and the digital marketing game can be pretty competitive. However, there are some pretty simple tools at your disposal to help you optimize your search rankings and edge out your competitors.
What is a Google My Business Listing?
A Google My Business listing is a listing on Google that will appear to potential customers who are searching for the services your business provides. Qualifying local businesses can claim this free listing on Google. This listing will provide information about your business that will be helpful for customers looking for a business that meets their needs, such as your business’s hours, location, payment methods, and reviews.
In order to qualify for Google Local Listing, you must run a business that personally interacts with customers during the hours you’ve listed. You can work with customers at your physical place of business or directly with the customer at another location. This means you don’t need a physical base or establishment in order to qualify for a Google Local Listing, and you can define the area they serve without being tied down to a physical address.
Why Is It Important for My Business to Be Listed?
88% of searches for a local business on a mobile device either call or visit the business within 24 hours. When consumers do a search for a business in Google, a map will be generated populated by relevant search results. They’ll also see a list of the top three local listings relevant to their search. If it isn’t already, your business should strive to hit these top spots. If your listing has been updated with the correct information, consumers will have enough details to make their decision without ever having to scroll down further.
What Are the Steps?
1. Claim your Google Business Listing
If you haven’t already, go to Google’s My Business page and click “Manage Now” in the upper right corner. Be sure to fill in every relevant field offered to make sure your profile is complete as possible. Remember, you don’t have to have a physical address to list your business. When Google asks if you want to add a location customers can visit, just list your business as a “service area business.”
2. Choose the most relevant and specific category for your business type
Choosing the right category for your business allows Google to place your business in the right search results. While you can’t create your own category, it’s important to check the category that applies most specifically to your business. You’ll want to stay away from more general categories if possible, because those are much more competitive in terms of search ranking. The more specific your category, the more likely you’ll end up hitting the prized top three spots.
3. Upload quality images and photography
A Google Business Listing with photos is much more likely to generate interest than a listing without. These photos give potential customers an idea of what to expect from your business and will make them feel more comfortable choosing your business. Be sure to use high-quality images that are up to date in order to attract customers.
4. Make sure you’re providing consistent information
One element that Google’s algorithm uses to ensure a listing is legitimate is a comparison of how its information is listed across websites. Make sure the address you enter is written exactly the same across websites, down to the abbreviations. Writing your address in a standard way, using a consistent phone number, and making sure all your listings match one another is a great way to improve your business listing.
5. Encourage customers to leave reviews
In order to provide the best information for its users, Google also lists your business’s reviews and ratings. Having a number of reviews with high ratings will benefit your Google Business Listing.
6. Play by the Rules
Google can suspend your listing for a number of reasons. Make it a point to read through Google’s guidelines for its listings.
7. Always Use a Local Number
It’s important to list your business with a local phone number. A local area code will show Google that you are a legitimately local business. Again, make sure the phone number in your business listing matches the phone number displayed on the web page you’re linking to.
Boost your Local Marketing in Louisville, KY with Content-1
Getting your Google business profile in shape is just the first step in your journey to success with your local marketing. Supporting your Google My Business Listing with a strong web presence and other forms of digital marketing is key to your success as well. Whatever your marketing need, Content-1 will be happy to assist.