April 3, 2020

The Internet has created a million ways to reach potential customers. Digital marketing has taken over as a dominant form of advertising for the vast majority of businesses, small and large. But, even digital marketing has its limitations. There are still plenty of old...

March 10, 2020

There are plenty of misconceptions and confusion surrounding common marketing practices for business owners. We took a look at three common marketing myths and debunked them.

“My Business Doesn’t Need Advertising”

This one is especially common among small businesses, and...

March 3, 2020

If you want proof that digital marketing is powerful, look no further than the latest political campaigns. Politicians have been paying for advertising on traditional mediums such as TV and newspapers for plenty of years, but the internet has taken political campaignin...

February 6, 2020

Are you a small business owner who has been postponing your digital marketing? For a variety of reasons, you may have come to the conclusion that you don’t need digital marketing for your business… Maybe you aren’t ready for it, or maybe it just doesn’t seem like the r...

January 24, 2020

While the goal of digital marketing typically always stays the same, the tools we use to reach those goals never stop changing. Since digital marketing is so fluid, it’s important to try to stay ahead of the curve. Here’s a few of the marketing trends you’ll probably b...

January 9, 2020

You can run all the pay-per-click ads, boosted posts, and Facebook ads you want, but if you don’t have a strong base of content to direct your audiences back to, your efforts will be pretty pointless. Content marketing is a gift that keeps on giving, and it doesn’t hav...

December 17, 2019

With Facebook’s updated algorithms, it’s become increasingly difficult for businesses to market on Facebook without using paid options. Unprompted organic content is very unlikely to be seen by anyone, including by the people who follow your page. Facebook has develope...

September 24, 2019

Whether you’re a startup or an established business, everyone is looking for new ways to enhance the visibility of their digital marketing presence. But producing blog and social media posts is only part of the answer. If long-form content isn’t figuring into your digi...

September 17, 2019

We think of influencer marketing as a purely 21st-Century thing. Nope. From Mark Twain-endorsed fountain pens to Michael Jordan-inspired Nikes, companies have recruited celebrities and other notable figures to endorse and promote their products since the birth of adver...

September 11, 2019

Content-1 worked with SQUEAKS to develop a short-animated video introducing the latest version of the SQUEAKS Industrial Communication platform, now with built-in smartwatch capabilities. This one started with the music bed and the visual portions of the project just p...

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