May 26, 2020

During times of crisis, businesses across industries typically have the same immediate reaction: cut as much cost as possible - and that typically means the marketing budget goes first. While cutting these costs may seem like the logical thing to do in the short-term,...

May 19, 2020

In 2020, search engine optimization is demonstrating its strength and usefulness more than ever before. With unprecedented amounts of people indoors and online, digital marketing tactics, including SEO, will prove the most effective tool for marketers in the foreseeabl...

May 12, 2020

2020 has brought plenty of challenges for brands and businesses. In the midst of a global pandemic, the vast majority of consumers will be staying at home for the foreseeable future. With people avoiding on-site work, restaurants, retail shops, and other public spaces,...

April 30, 2020

Derby won’t be taking place for a few more months, but that doesn’t mean we can’t get a jumpstart on the decadence and depravity. Grab a drink and browse through some of the best Kentucky Derby advertisements from the last hundred years!

Click here to view.

April 14, 2020

In 2020, brands have no choice but to be transparent. Thanks to the advent of the Internet and social media, consumers have more insight than ever before into what goes on behind the scenes. As a result, brands are pivoting to appeal to an audience that considers authe...

April 9, 2020

Whether you’re a small business or a large corporation, trade shows offer a huge opportunity for businesses to communicate the benefits they can provide to their audiences. However, 2020 has brought much more than we could have bargained for. Across the globe, these tr...

April 8, 2020

When it comes to marketing, we’re all constantly concerned with how to best present our brands. Is it up-to-date? Does it connect with people? How can we make sure it’s appealing to the right audience? There’s one element of a brand that connects all of these questions...

April 3, 2020

The Internet has created a million ways to reach potential customers. Digital marketing has taken over as a dominant form of advertising for the vast majority of businesses, small and large. But, even digital marketing has its limitations. There are still plenty of old...

March 24, 2020

For small businesses, blogging offers an inexpensive way to drive traffic to your site, build brand awareness, and connect with your audience. In addition to these benefits, blogging also creates the opportunity to show off your industry knowledge and establish yoursel...

March 10, 2020

There are plenty of misconceptions and confusion surrounding common marketing practices for business owners. We took a look at three common marketing myths and debunked them.

“My Business Doesn’t Need Advertising”

This one is especially common among small businesses, and...

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Don’t Cut Your Marketing Budgets in Times of Crisis

May 26, 2020

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