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Shifting from customer experience to consumer intimacy

The new normal for marketers means taking on a willingness to change from the models of the past to the consumer expectations of the future. While we have been concentrating with laser focus on the customer’s experience (CX), the new normal is shifting to consumer intimacy. One of the most important platforms for this change is personalization. Consumers are increasingly willing to share data in exchange for personalized attention. . Marketers want to create a new category: consumer intimacy (CI). CI means engaging with consumers in new ways to shape their experiences whenever possible and helping consumers become active participants in creating the intimacy that underpins loyalty. The winne

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