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Don’t Cut Your Marketing Budgets in Times of Crisis

During times of crisis, businesses across industries typically have the same immediate reaction: cut as much cost as possible - and that typically means the marketing budget goes first. While cutting these costs may seem like the logical thing to do in the short-term, it can actually leave your business and brand off worse when things resume to normal. Maintaining Customer Loyalty Chopping your marketing budget in anticipation (or during) a crisis or recession can lead to long-term effects that may do more harm than good. Keeping consistent marketing activity enables you to project an image of stability that maintains consumer confidence and loyalty - leading to better business when things o

Why SEO Is More Important than Ever in 2020

In 2020, search engine optimization is demonstrating its strength and usefulness more than ever before. With unprecedented amounts of people indoors and online, digital marketing tactics, including SEO, will prove the most effective tool for marketers in the foreseeable future. SEO Makes Sense SEO presents a strong and stable tactic during otherwise uncertain times. With physical locations shuttered for the time being, more and more consumers are going online to meet their needs. Internet search traffic is up, and a web presence with optimized SEO is a guaranteed way to make sure consumers are aware of your business and its benefits. SEO Helps People SEO helps people during these times by as

Why Digital Content Marketing is More Important Than Ever

2020 has brought plenty of challenges for brands and businesses. In the midst of a global pandemic, the vast majority of consumers will be staying at home for the foreseeable future. With people avoiding on-site work, restaurants, retail shops, and other public spaces, this behavioral shift has affected every industry. Since consumers are opting to stay indoors, digital marketing is a business and brand’s best way to reach consumers in these trying times. Going Digital Large-scale cancellations of important public events such as trade shows remove opportunities for sales and networking that were critical for many companies. Taking these events digital is a great way to make sure your busines

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