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Benefits of Blogging for Small Businesses

For small businesses, blogging offers an inexpensive way to drive traffic to your site, build brand awareness, and connect with your audience. In addition to these benefits, blogging also creates the opportunity to show off your industry knowledge and establish yourself as a thought leader within your industry. Let’s take a look at how blogging can help your small business thrive. Boost your SEO Regularly creating original content relevant to your business is a guaranteed way to increase your search rankings on all major search engines. Blogging regularly is a guaranteed way to climb higher in search rankings while providing your audience fresh new content to engage with. Blogging also gives

Debunking Marketing Myths

There are plenty of misconceptions and confusion surrounding common marketing practices for business owners. We took a look at three common marketing myths and debunked them. “My Business Doesn’t Need Advertising” This one is especially common among small businesses, and it either leads owners to dismiss the notion of investing in digital marketing. The simple truth is that in the modern marketplace, there’s no guarantee that your business will continue to grow and attract customers just by word of mouth and more traditional marketing routes. Digital marketing is an effective and essential strategy that reaches your customers on the platforms they use every day. Now more than ever, customers

How Digital Marketing Has Changed the Way Political Campaigning Works

If you want proof that digital marketing is powerful, look no further than the latest political campaigns. Politicians have been paying for advertising on traditional mediums such as TV and newspapers for plenty of years, but the internet has taken political campaigning to an entirely new level. Whether it’s at a local, state, or national level, it’s pretty much impossible to run a successful political campaign without a large part of the budget being spent on digital marketing efforts. The Perks of Digital Political campaigning requires a tremendous amount of canvassing and conveying a message through digital marketing and social media has made it easier than ever before to reach the broade

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