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How to get the most out of Boosted Posts on Facebook

With Facebook’s updated algorithms, it’s become increasingly difficult for businesses to market on Facebook without using paid options. Unprompted organic content is very unlikely to be seen by anyone, including by the people who follow your page. Facebook has developed a number of paid options to help businesses succeed with their marketing on Facebook. Chances are, if you’ve used Facebook, you’ve seen the “boost post” option. By paying the fee to boost the post, you’ll make your business’s posts appear higher on the feeds of consumers. Boosting posts is a very effective social media strategy for Facebook, especially for smaller businesses. Here are some tips to make sure you’re getting the

How to Get the Most out of Marketing on Linkedin

LinkedIn has emerged as a powerful platform for business owners, marketers, and individuals who are interested in networking, promoting their brand, and generating new leads for their business endeavors. Still, LinkedIn may not be the first social media platform that comes to mind when you’re devising a digital marketing strategy for your company. But LinkedIn offers some extremely powerful marketing tools that can become a vital element to your lead-generation strategy online. Since the platform is specifically made up of business professionals, LinkedIn is an ideal platform for B2B companies in a way that other platforms will never be. If you’re a B2B company, LinkedIn is probably the most

Seo Tactics That Will Actually Harm Your Search Rankings

SEO is a powerful thing, and with great power comes great responsibility. One of the most complicated things about SEO is that nothing ever stays the same. Methods that worked well just a year ago could now fall flat, and techniques that once were useless are now pivotal elements in a successful SEO strategy. Google changes its search algorithm frequently, so it’s pretty easy to become confused and lost in the mess. As a result, many SEO marketers waste their time and energy on outdated or useless tactics. Here are some commonly used SEO tactics that can actually harm your search rankings. Overusing Keywords Keywords can be the bread and butter of any effective SEO plan, but there can be too

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