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Why Does Facebook Still Matter?

How to Get the Most out of your Facebook Marketing Facebook has seen its fair share of controversy over the past few years, and it’s also seen a pretty sharp drop in users recently. Still, this hasn’t stopped Facebook from being a cornerstone of digital marketing. It’s still the most recognizable social media platform for the majority of digital users. No matter what you’re trying to market, Facebook has an audience you can tap into. Facebook has the largest and most diverse audience of any social platform. Here are a few tips on how to get the most out of your Facebook marketing. Find Your Audience The key is to find your audience. Then, focus on your purpose. Facebook is still a very usefu

5 Thought-Provoking Marketing Quotes That’ll Make You Think Twice

If you’re a new business or even an established business who plans on ignoring your online presence, you’re going to be ignoring a huge audience and missing out on a ton of benefits. The vast majority of people looking for a service will be doing it through the internet. Don’t miss out on the opportunity. “The best marketing doesn't feel like marketing.” — Tom Fishburne’ No one wants to be beaten over the head by your product or service. The best marketing is subtle and focuses on inspiring and encouraging your customer to make use of your business. “Just because you are the loudest, doesn't make you right.’ — Brian Halligan Targeting your marketing to the right channels and audiences with t

7 Things Not to Do When You’re Marketing on Facebook

When it comes to making sure your marketing is hitting the right notes on Facebook, there’s a lot more to think about than just posting at the optimal times of the day or using different post types. The way your brand looks, engages, and interacts on Facebook is a telltale sign of how you conduct your business in real life. Here are some things to avoid on your path toward marketing success on Facebook. 1. Post Bad Pictures If you’re a new business trying to increase your presence in a city and create a digital presence, posting high-quality images is a great way to get started. Posting low-quality pictures of your establishment is a surefire way to turn people off from your business. Low-re

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