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How Does Local Search Marketing Work?

The digital revolution has changed the face of marketing. Now, the power of large-scale marketing is no longer only in the hands of giant marketing agencies. If you’re able to smartly leverage your marketing and stay savvy, anyone with an internet connection has the chance to stake a claim in the highly competitive marketing arena, regardless of the size of your business. The digital age has made it possible for businesses of all sizes to take advantage of the power of modern marketing technology, and that’s not the only way the digital revolution benefits this type of marketing. 97% of consumers are now using online search tools to find the local businesses they need. That’s a huge audience

Update your Google My Business Listing to Boost SEO

Getting your business’s web presence up to par is hard enough, and the digital marketing game can be pretty competitive. However, there are some pretty simple tools at your disposal to help you optimize your search rankings and edge out your competitors. What is a Google My Business Listing? A Google My Business listing is a listing on Google that will appear to potential customers who are searching for the services your business provides. Qualifying local businesses can claim this free listing on Google. This listing will provide information about your business that will be helpful for customers looking for a business that meets their needs, such as your business’s hours, location, payment

Why Direct Mail Marketing is Making a Comeback

As marketers, we’re always looking for the next big way to reach the right audiences. We make use of email, search ads, geofencing, social media, apps, and whatever method we can get our hands on. Thanks to the internet, there seems to be a million new ways to reach the right audiences. It’s true, digital marketing has become the de facto means of modern marketing. With the internet allowing anyone to take marketing into their own hands, the digital marketing sphere has become highly saturated, and, in turn, highly competitive. These days, even great copy, impeccable design, and the right messaging won’t necessarily be enough to make someone engage in your digital marketing. So, how can you

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