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The Benefits of Long-Form Content

Whether you’re a startup or an established business, everyone is looking for new ways to enhance the visibility of their digital marketing presence. But producing blog and social media posts is only part of the answer. If long-form content isn’t figuring into your digital marketing strategy, you’re likely to be missing out on plenty of opportunities for growth. Focusing on high-quality, thoughtful long-form content is a great step toward producing content that matters. Here’s why. Long-Form Content is Great for your Search Engine Ranking Producing long-form content is good for your search engine rankings in a number of ways. Studies consistently show that the higher the word count of a post,

The Pitfalls of Influencer Marketing

We think of influencer marketing as a purely 21st-Century thing. Nope. From Mark Twain-endorsed fountain pens to Michael Jordan-inspired Nikes, companies have recruited celebrities and other notable figures to endorse and promote their products since the birth of advertising. But the Internet has changed everything, especially advertising. You no longer have to be a celebrity or notable figure to become an influencer who promotes products. Why Are Companies Choosing Influencers? Brands are consistently pivoting toward influencer marketing on social media rather than partnering with notable celebrities. Word of mouth has always been one of the most effective ways to advertise, and social med

It’s about time Content-1 did a smartwatch animation

Content-1 worked with SQUEAKS to develop a short-animated video introducing the latest version of the SQUEAKS Industrial Communication platform, now with built-in smartwatch capabilities. This one started with the music bed and the visual portions of the project just played themselves out naturally as the strong back-beat dictated. It was great fun figuring out a brief, attention-getting solution that’s fun to watch while delivering key product messages.

5 Best Marketing Books to Read in 2019

When it comes to marketing, sometimes your magic intuition just isn’t enough. Every now and then, you have to school yourself. Reading as much as you can is probably one of the best ways to sharpen your tools as a marketer. It’s just like your diet: you are what you read. Here are a few recommendations to get you started on the journey. The Icarus Deception by Seth Godin Most of us know the story of Icarus. Icarus’s fatal flaw involved his refusal to heed the advice of his father: never fly too close to the sun. Needless to say, Icarus was incinerated. Seth Godin taps into the concept of our inherent yearning as humans in order to explain the reasons why we may feel stifled or uncreative in

5 Marketing Podcasts You Should Be Listening to in 2019

If you want to make it in the business world, you’ve got to keep learning. Finding the right podcasts to add to your arsenal of resources is key to staying relevant in the ever-changing world of business. The amount of high-quality content you can take advantage of is truly astounding. The hardest part is figuring out where to begin. Here are a few recommendations for some great podcasts. Marketing School A lot of people say they don’t have time to get into podcasts. In reality, there are plenty of podcasts out there that aren’t the length of a movie. Marketing School is a delightfully bite-sized podcast that clocks in at under 10 minutes per episode. You can listen to one at a time, or bing

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